SEO vs SEM Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two pivotal strategies in the realm of digital marketing, each designed to enhance a website’s visibility on search engine results pages (SERPs). While they share a common goal of driving traffic and improving online presence, their approaches and methodologies differ significantly. SEO …
Performance Marketing Performance Marketing is a comprehensive term that refers to online marketing and advertising programs in which advertisers (brands or businesses) pay marketing companies (publishers or affiliates) when a distinct act is finished, like a sale, lead, or click. Performance marketing encompasses a variety of strategies and channels, each with a focus on achieving …
E-mail Marketing Email Marketing is a powerful tool for businesses and individuals aiming to reach an audience effectively. It is a powerful digital marketing strategy that sends emails to prospects and customers. This tool creates brand awareness, builds relationships, and drives traffic to your site. E-mail Marketing helps to convert potential customers into loyal customers …
Dropshipping? Dropshipping is a retail fulfilment approach where a store does not keep the products it sells in stock. Rather, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it consigned directly to the client. As a result, the merchandiser doesn’t have to handle …
Chrome Extensions Chrome extensions are small software programs that customize the browsing experience on the Google Chrome web browser. They empower clients to tailor Chrome’s usefulness and conduct to personal needs or preferences. Extensions are built using web technologies such as HTML, JavaScript, and CSS. Key points about Chrome Extensions Some of the points related …
Artificial Intelligence (AI) in SEO: Revolutionizing Digital Marketing In the constantly evolving landscape of digital marketing, AI is transforming the practice of SEO in profound ways. AI-driven tools and technologies augment traditional SEO strategies and pave the way for new ones, offering unprecedented opportunities for businesses to optimise their online presence and reach their target …
What is Directory Submission? Directory Submission refers to the practice of submitting the details of your website URL under a specific group in a directory. This practice helps significantly enhance your link-building figures. It is an Off-Page SEO technique that helps to optimize your webpage. In these directories, you submit your website URL to another …
Profile Creation To promote your website and increase business visibility, Profile Creation is one of the Off-Page SEO techniques. It is widespread process in generating backlinks. Many businesses and website owners have started promoting their products and services through the Profile Creation technique. It is a straightforward and time-efficient process. Simply, you have to enter …
What is Social Bookmarking? Social bookmarking is one of the link-building techniques in search engine optimization. When you submit your website’s link on Social Bookmarking Sites, it is a process of getting a good quality backlink in return. These websites save your website’s URL on their page. Just like you bookmark some important websites on …
Classified Sites A Classified Submission is an act of posting your ad campaign to different Classified Sites. It is considered the best way to promote your business in a broad market. Traditionally there were only limited classified ad options like newspaper classifieds or magazines. Nowadays, people are becoming netizens and have started posting their free …